World Cup traffic increases: Utilities ad performance grows by 20%

  • During the 2022 World Cup, the Utilities vertical experienced a significant growth.
  • PropellerAds noticed a 20% spike in conversion rates in certain GEOs, ad formats, and OS.
  • According to Forbes research, 65% of sports fans prefer smartphones to watch games.
  • This leads to an increase in the number of mobile application users, such as VPNs, Ad blockers, and Anti-viruses.
  • PropellerAds constantly monitors and analyzes the digital advertising market, with thousands of marketers launching their ads.
  • Internal tests conducted by PropellerAds proved the theory that sports and Utilities are related.