- During the 2022 World Cup, the Utilities vertical experienced a significant growth.
- PropellerAds noticed a 20% spike in conversion rates in certain GEOs, ad formats, and OS.
- According to Forbes research, 65% of sports fans prefer smartphones to watch games.
- This leads to an increase in the number of mobile application users, such as VPNs, Ad blockers, and Anti-viruses.
- PropellerAds constantly monitors and analyzes the digital advertising market, with thousands of marketers launching their ads.
- Internal tests conducted by PropellerAds proved the theory that sports and Utilities are related.
World Cup traffic increases: Utilities ad performance grows by 20%