- Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics.
- The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season.
- This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.
Black Friday online sales hit historic $11.8 billion
Americans spent a record $11.8 billion online this Black Friday, according to Adobe Analytics. The analytics firm, which monitors over 1 trillion visits to U.S. retail websites, highlights the growing trend of digital shopping during the holiday season. This surge in online spending underscores the shift towards e-commerce as consumers increasingly prefer shopping from home.