Google enters the screenless fitness band market to challenge Whoop

Google is set to launch a new screenless Fitbit band as it seeks to compete with popular wearable devices from companies like Whoop and Oura Health. This move comes amidst the growing demand for minimalistic fitness trackers that focus on performance metrics without the distraction of screens. By tapping into this trend, Google aims to solidify its presence in the fitness tech space.

  • Google is set to launch a new screenless Fitbit band as it seeks to compete with popular wearable devices from companies like Whoop and Oura Health.
  • This move comes amidst the growing demand for minimalistic fitness trackers that focus on performance metrics without the distraction of screens.
  • By tapping into this trend, Google aims to solidify its presence in the fitness tech space.

[Via]

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