Netflix’s podcast growth falters on YouTube platform

  • Podcasters who are exclusive to Netflix are experiencing a significant slowdown, with channel growth plummeting by up to 50% compared to the previous year.
  • This decline raises concerns about the streaming giant’s strategy in expanding its podcasting reach through YouTube.
  • As competition intensifies, the future of Netflix’s podcast initiative may depend on adapting to audience preferences and engagement metrics.

[Via]

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