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Created for and by the builders, NextBigWhat brings you the latest news (in less than 60 words), New product launches and curated commentaries (who said what) from the world of AI. No noise. Pure signal.
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Most Agentic CRM is AI theater—here’s where the real opportunity lies
Agentic CRM aims to automate administrative tasks for sales teams, enhancing productivity by shifting CRM from a record system to an action-oriented approach. Users seek trust through transparent reasoning and easy override options for AI decisions. Startups focusing on specific tasks can capitalize on this demand, overcoming current gaps in trust and implementation complexity.

Agentic GTM: The next wave of Go-to-Market, and why the market is not ready for it yet
Agentic GTM is one of the most overused and under-explained phrases in modern sales and marketing. At its core, it refers to AI systems that do more than assist GTM teams. They can take action, execute workflows, and make decisions within defined guardrails across prospecting, outreach, enrichment, routing, follow-up, and reporting. That sounds transformative, and…




