A course for practitioners and leaders.
Product Management isn’t just a role but a function that helps build and grow the fly wheel of a business, in a predictable way.
About the Product Management Course
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WEEKS
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Goal: Enable learners to master customer obsession and build products customers can’t live without, keeping in mind the ever-evolving nature of GenAI and customer’s expectations.
Why this course ? The old ways of building products are dead. Generative AI is changing the game, and if you don’t adapt, you’ll get crushed.
Dear Founders, product managers, leaders, marketers – to win in the next decade, you need an unwavering focus on the customer. You need a practical plan that keeps up with their ever-changing needs.
And to do that, you need a very deeper understanding framework to build customer-obsessed businesses.
This course is about building things customers/businesses actually crave. It’s about understanding the job your customer is trying to get done. It’s about winning.
At its core, the course goes deep dive into customer development using JTBD (Jobs to be done) framework and brings practical perspective for makers to stand out in this Gen AI world, by building customer obsessed products.
Who is this course for?
The teams that build and grow businesses – right from founders, leaderships to product managers, engineering leaders to marketers and sales leaders.
- Product and Engg leaders
Build market-winning product / stuff that matters. Confidently prioritize features and beat your competition. - Founders
Build a customer-obsessed culture across your organization for sustainable growth. - Marketers and Sales professionals
Understand your target audience better than anyone else. Craft messaging that resonates deeply with your target market and boosts conversions. - CPTOs
Align your product vision with true customer needs for long-term market success.
Highlights of the product management course
Learn to build market-winning products.
- Focused on the product management function, not just the role
(e.g. in companies like Zerodha, there are no product manager roles, but the product management function is performed by a team of founders, engg leaders) - Only for practicing product / engg roles or founders
The course is for the ones who are already performing the PM function (one way or other) and need to up their game and take things to the next level.
To be clear – this course is not for freshers who are looking at entering PM role. - AI integration: What are you gonna do about it. Learn to use it effectively to scale up the PM function.
- 8 weeks long
- Hybrid model (5 classes are online, 3 offline in Bangalore)
- Led by Ashish Sinha + industry practitioners.
- Opens up a network of lifetime opportunities.
The product management course starts Apr third week and will soon open up for enrolment.
Got questions? Ask us.