Doc ! We Need Twitter Partnership To Launch A Twitter Handle #PRSHIT

Earlier, Lookup did it. And now, Practo took it to the next level.

What am I talking about? No, not a great product launch – but #PRSHIT that exists and pretty much drives the startup ecosystem.

Practo has *partnered* with Twitter…to launch a twitter handle.

On World Health Day, Practo and Twitter are partnering to make healthcare access easier than ever.

Twitter users can get their healthcare queries answered in real time via the @AskPracto handle. Users  can Tweet to @AskPracto and they will get responses in real time from verified doctors and experts.

“This is a first of its kind solution in the world and we’re building this right here in India. The ease of access and simplicity will be disruptive in how people access healthcare information. We’re really delighted to partner with Twitter to bring this solution to our consumers and help millions live healthier, longer lives.” said Shashank ND, Founder & CEO, Practo.

“Twitter’s real-time, public and conversational capabilities helps people connect with things that matter, big and small. Our customer service partnerships are designed to improve user experience and access to daily utility such as real-time train schedules, pollution data, and customer care from brands.

We are excited about our partnership with Practo as this addresses a fundamental need for users and opens up the benefit of real-time healthcare information access to millions of users in India, Singapore, and the Philippines,” said Ravichandran Bhaskaran, Head of Business Development, India and South Asia, Twitter.

I mean, are you fucking serious? Do you really need Twitter partnership to launch a Twitter handle ? What about Twitter? Lost all its mojo?

Welcome to the PRSHIT driven Indian startup ecosystem – where it’s not about the PRoduct, but about PR.
Now who is announcing partnership with Google to use the Google apps account?

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