A Designer’s Path to Empathy

The objective of any product designer is not to become a design machine that simply churns out many designs or just ships a lot of stuff. Instead, our primary goal should be to understand the people who will be using our tools. We need to take the time to investigate the needs and pain points of the people we’re designing for. We can’t always be perfect, but prioritizing people inspires us to improve our tools nonstop.

How to kill (and improve) your product for the benefit of humanity

What would you do if you find that your product is receiving a lot of searches related to vaccines? And well, your site doesn't have helpful content?

Here is what Pinterest CEO, Ben Silbermann did.

“And we made the decision then, that as a starting point, we would just not serve up content because we couldn’t ensure that we were giving people great information,” Silbermann said.