How Loom grew from 0-500K users, and beyond:
[Part 1 of 2]
First, some context:
– Loom was founded in 2015 by @yoyo_thomas, @vhmth, and myself
– Fascinated by video in the workplace and wanted to build use cases against it.
– We built a user testing marketplace (failed) → pivoted to SaaS (failed) → Loom ($325M valuation 5/’20)
Onboarding checklist [cont.]
What did we learn? People love completing checklists.
We experimented *a lot* with this checklist:
– Order we displayed our checklist items
– Added a “% complete” in the navigation
– Collapsable widget on your video page with remaining items
– etc
Next week, I’ll talk about how Loom grew from 100k-500K users.
I’ll dive into how we began to scale, our referral program, use cases, and how we built 1:1 relationships with our early champions.
Be sure to follow me to not miss out on the next tweet 🙂
