BlitzFail: How Not to Go Off the Rails

Every year, the tech ecosystem witnesses once-promising startups go off the rails. 

1. Losing money at the corporate level is ok; losing money at the unit level is not. Proper attribution is necessary to tell the difference.

2. It is generally considered uneconomic to spend much more than first year’s revenue on CAC. Another rule of thumb is that LTV (the lifetime value of a customer) should be at least 3X CAC.

3. To avoid a surprise,startups should move away from a “blended CAC” concept as soon as possible and attribute CAC by channel

What EXACTLY is Product Thinking?

Why is it that a few companies grow very well while others with similar team/funding don't go anywhere? Why is it that few businesses are able to scale 10000X in no time while others struggle?

The answer lies in product thinking. Watch this video understand what product thinking is all about !