SaaS Content Marketing: Why You Should Focus on Bottom of The Funnel First think their company needs to be the one to educate all potential customers at every stage of the buyer’s journey, starting at the top. This is not true, and it results in a huge waste of resources on content marketing that does little to help get trials or demos.

In reality, unless your SaaS business is truly creating a completely new category (which is extremely rare, as we argue below), other companies and individuals have already educated a large number of your prospects on top of the funnel topics.

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