The rules that help make good improv comedy can surprisingly help make good product too. Let’s run through interesting parallels between the two, and how you can apply some lessons from improv to build better product.
The key product lesson is that you should understand the world you are in before you do anything else. This is the base reality of your product. Who are your customers? What are their problems? What do they do about these problems? What part of the existing solutions will you not change? Resist the natural rush to be creative with features, designs, engineering – and first observe and understand your base reality. The base reality shouldn’t be innovative and you should be careful about contriving it to be what you wish. Be specific and truthful. Here are some examples of base realities.