Lex Fridman Podcast #351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram
MrBeast is a legendary YouTube creator. Lex Fridman and Mr. Beast discuss the challenges of creating content for YouTube and other social media platforms.
They emphasize the importance of understanding the viewers and their preferences, having a dominant personality, brainstorming ideas, trusting one’s intuition, and creating entertaining content.
The success of MrBeast
MrBeast is a YouTube creator who has over 142 million subscribers and billions of views. He is known for making videos that involve giving away large sums of money, doing extreme challenges, and creating viral stunts.
His success is based on:
- his passion for making videos,
- his understanding of the YouTube algorithm,
- his willingness to take risks and innovate, and
- his ability to collaborate with other creators and brands.
MrBeast reinvests most of his earnings back into his videos, his team, and his philanthropic projects.
The Future of YouTube
- YouTube will continue to grow and dominate the online video space as it has a huge and loyal audience, a diverse and creative content ecosystem, and a powerful and adaptive platform.
- YouTube has some advantages over other platforms, such as its long-form video format, its monetization options, its recommendation system, and its community features.
- YouTube has some challenges, such as its competition from other platforms, its content moderation policies, its communication with creators, and its innovation speed.
- YouTube should focus on improving its user experience, supporting its creators, and expanding its global reach.
The future of TikTok
- TikTok is a great platform for discovering new and entertaining content, as well as experimenting with different formats and styles.
- TikTok has some advantages over other platforms, such as its short-form video format, its addictive algorithm, its viral potential, and its young demographic.
- TikTok has some disadvantages, such as its low retention rate, its limited monetization options, its saturation of content, and its political controversies.
- TikTok will face more competition from other platforms, such as Instagram Reels, YouTube Shorts, and Snapchat Spotlight, and will need to evolve to stay relevant and profitable.
The future of Instagram
MrBeast uses Instagram mainly for posting photos, stories about his personal life, and behind-the-scenes videos.
- Instagram has some benefits for creators, such as its visual appeal, its engagement tools, its shopping features, and its influencer partnerships.
- Instagram has some drawbacks for creators, such as its algorithm changes, its content restrictions, its saturation level, and its lack of innovation.
- Instagram should focus on improving its core features, such as photos, videos, stories, and reels, and adding more features for creators, such as live streaming, podcasting, and gaming.
The future of social media
- Social media will become more integrated with other aspects of life, such as entertainment, education, commerce, and philanthropy.
- Social media will become more diverse in terms of content types, platforms, audiences, and monetization models. Social media will face more challenges in terms of regulation, competition, privacy, and ethics.
- Social media will have a positive impact on society by spreading information, inspiration, and happiness.
The criteria for a good title: “If someone reads it, do they have to watch it?”
Hopefully there is a day where I can give away a billion dollars in a video.
You are crazy until you are successful. Then you are a genius.
The things that work for MrBeast
- Brainstorming and coming up with new ideas constantly.
- Having a strong team around you to help you achieve your goals.
- Having a good work ethic and being willing to put in the time and effort to succeed.
- Being creative and thinking outside the box when it comes to content creation.
- Staying true to yourself and your values.