How Asana's head of experience research drives product loyalty and innovation through design—and reimagines the dynamics of modern work in the process.

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business.

Asana’s team of experience researchers operates around a shared set of values that help us do just that. We approach research initiatives with:
- Business-minded, strategic thinking
- Empathy and curiosity
- Rigor and experimentation

Apple’s Safari browser will reportedly block Google Analytics, DoubleClick, Amazon, and Optimizely from tracking users and collecting data about their web browsing activity.

The silver lining is this update is only coming to the desktop version of Safari, which holds less that half the market share of mobile Safari.

Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the next loop. However, this evolution is poorly understood relative to its existential impact on a company’s trajectory.

Figma’s compounding growth is not only due to product market fit, but is also driven by the alignment between their product and distribution. There are limits to Figma’s success if it remains only valued and spread within companies. In order to break through that asymptote, Figma must build a global network effect across the ecosystem. Figma’s value to new users should compound as Figma’s adoption grows, even for solo users outside of organizations. Figma has begun making its bets on how it will become a platform—namely centered around communities and plugins. While it’s still early, these bets can be unpacked and understood.

A framework for building enduring marketplaces.