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Product Management

Why Netflix didn’t follow the regular Gold, Silver styled subscription plan names from the beginning

It is quite natural for any company to follow the industry trend of naming pricing plans – after all, use the nomenclature what others are using, as customers (we hope)…

write three crumpled yellow papers on green surface surrounded by yellow lined papers

Product Management

How to Write PRDs (that works): An Invite-only Workshop by Flipkart Director of Product Management, Navendu

Product Requirement Docs, i.e. PRDs are like gym subscriptions. Just because you have it doesn’t mean you are going to use it. Anybody who has spent more than a few…

Product Management

How to find early adopters for your product

Run ads? Go out and start making noise in all possible traction channels? Not really. Finding early adopters of your product is extremely hard – irrespective of whether you are…

Product Management

Clubhouse: Have celebrities done more harm than good?

A visit to Clubhouse these days feels like a visit to ghost town. Very few interesting conversations and importantly, none of the celebrities are to be seen there. Rewind to…

Product Management

How to unlearn.. after tasting massive wins?

Pretty much all the important roles in an organization fall for confirmation bias, that is *I know-it-all* bias, and ‘this-is-how-it-works’ bias. For example, if you have had a very successful…

Product Management

From QA to Product Management: How do I make that transition? [Answered]

Is it even feasible? What skills do I need to learn and unlearn in order to transition from QA to Product Management role. Well, a lot of companies want to…

Product Management

From Being a Hard Core Engineer to Selling to Enterprises: Raviteja, MoEngage’s Founder and CEO

Engineers cannot sell? Well, but when you are a founder you gotta do what you gotta do. Learn how Raviteja, MoEngage’s Founder and CEO learned the art of selling in…

Indian Startups

The Nazara Story: From Idea to IPO.

In this conversation between Ashish Sinha and Nazara Founder, Nitish Mittersain – we discuss the early days of the Internet in India, the magic of Shammi Kapur, and how Nazara…

Entrepreneurship

Annie Duke’s Great Lessons For Ambitious Founders

Mike Maples’, in his latest post, talks about some of the great lessons shared by author Annie Duke for ambitious founders!

Tech

WhatsApp API: Everything you need to know

Learn how to go about getting access to the Whatsapp Business APIs in India and the best practices that you should implement.

Events

Announcing UnPluggd Conf. Speaker: Rahul Ganjoo, Head of Products @ Zomato

We are happy to announce our first speaker of the upcoming UnPluggd Conf. 2019. Rahul Ganjoo. Rahul is VP/Head of Product Management @Zomato. Also, he has earlier led products at…

Product Management

Bill Gates on his biggest mistake? Not making Android !

“In the software world it’s very particular for platforms… These are winner-takes-all markets. So the greatest mistake ever is whatever mismanagement I engaged in that caused Microsoft not to be…