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The Key to Fast Growth is Achieving Product-Market Fit

Soumajit Sinha
March 3, 2023

Product-market fit is the moment when a startup finally finds a widespread set of customers who resonate with its product. Finding product-market fit doesn’t necessarily provide an “aha” moment, but…

News

Faster Product-Market Fit with AI User Interviews – RhetorAI

Soumajit Sinha
March 21, 2023

Faster Product-Market Fit with AI User Interviews

Finding Product Market Fit: Sajith (Blume) and Prukalpa (Atlan)

Editor
February 12, 2022

Each and every startup has its own unique journey of finding Product market fit. But a broader theme is to understand what goes inside PMF, what are some of the…

Properly positioning your product in the market to achieve a fit

Soumajit Sinha
March 3, 2023

You could have a great product and a great market, but if your marketing messaging is off, sales will be as well You need to understand your target audience and…

Use customer feedback to mold your product to fit the market

Soumajit Sinha
March 3, 2023

Be honest with your early customers, share your product mission, and be direct when you ask for feedback Collect feedback, look for trends, and use it as you further develop…

Product Management & Growth

Why it’s dangerous to scale a product with questionable product/market fit

Editor
September 2, 2021

Here’s why it’s so dangerous to scale a product with questionable product/market fit: The Traction Treadmill It’ll kill your company. Let me explain why it happens. Sometimes you build a…

Product Management & Growth

Finding Product Market Fit : Wisdom from Bhavin Turakhia

Editor
March 30, 2021

Finding Product Market Fit is tough and while there are tons of books written on it, there are a very practical insights from the doers. Do listen to this conversation…

News

Why You Shouldn’t Raise Too Much Capital Before Finding Your Product Market Fit?

Editor
May 24, 2021

Closing big rounds in the pre-B stage is great for startups but here’s why one shouldn’t raise too much capital before finding their product market fit!

Product Management & Growth

Whatfix founder, Khadim on Finding Product Market Fit and Building a Global SAAS Business from India.

Editor
June 10, 2021

Whatfix cofounder and CEO, Khadim shares the product-market-fit journey of WhatFix and how the company went about scaling globally. Catch The Ashish Sinha show on your fav podcast app: Spotify…

Product Management & Growth

Fake Product Market Fit: The Signs!

Editor
September 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). But what are the signs to understand?

Product Management & Growth

Why Product-Market Fit is a Broken Concept

Editor
October 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and…

Start with a simple visualization exercise

Soumajit Sinha
March 3, 2023

To better understand how achieving product-market fit works, you can imagine a simple coffee cup. A coffee cup is an item that’s achieved product-market fit because it’s in a well-defined,…

Leave room for change

Soumajit Sinha
March 3, 2023

Even as you find product-market fit, what your customers need and the larger market is always going to be evolving. So, it’s important to keep those feedback loops open and…

Prove your product concept

Soumajit Sinha
March 3, 2023

The first step to achieving product-market fit is to prove that your product is something customers want to buy Until you get your first few sales, you won’t be able…

Product Management & Growth

Finding Product Market Fit: Thinking Models and Frameworks. Attend the #GrowthTalkies Workshop by Vikrama Dhiman (Head of Products at Gojek)

Editor
September 14, 2020

Mental models are frameworks that give people a representation of how the world works. To put it simply, mental models are a set of beliefs and ideas that we consciously or unconsciously…

Lean market validation

Tom
March 6, 2023

10 tips for using lean market validation to confirm whether you have a product-market fit with real customers: Write down your product concept. Decide. Most of what you write down…