Leave room for change

Even as you find product-market fit, what your customers need and the larger market is always going to be evolving. So, it’s important to keep those feedback loops open and…

Prove your product concept

The first step to achieving product-market fit is to prove that your product is something customers want to buy Until you get your first few sales, you won’t be able…

Lean market validation

10 tips for using lean market validation to confirm whether you have a product-market fit with real customers: Write down your product concept. Decide. Most of what you write down…